Let’s talk about Graeme
Graeme is a born and raised Haligonian. No – this is not a person from a Star Trek planetoid who will likely die two-thirds of the way through the episode – but rather a person from Halifax, a city on Canada’s east coast. He worked through high school and college as a DJ at assorted small radio stations, nightclubs and roller skating rinks. Therefore, he knows all the words to the full 15 minute version of Rapper’s Delight by the Sugarhill Gang. Ask him – he’ll perform it for you. He also can rarely be stumped at obscure 70’s and 80’s music trivia.
He has spent twenty-five years in marketing strategy and advertising at various Canadian ad agencies; as a director of marketing in both Canadian and global retail firms; and as a consultant in retail marketing strategy. As a former purchaser of advertising creative, Graeme has an deep understanding of the creative process and an innate ability to understand the intent of copy and therefore quickly “gets” how a writer would intend his or her copy to be read.
Graeme is presently a member of the sessional faculty at OCAD University in Toronto, and has taught a variety of courses on the subjects of retail strategy and branding, marketing research and presentation skills to third and fourth year students.
He lives in Toronto, Canada with his partner; and travels frequently to New York, Chicago and Los Angeles. His two daughters are continually frustrated by his attempts at humour and at his trying to appear “cool” to their friends.